Government Industry Marketing Lead

Zoom is looking for a government marketing leader to define and execute the strategic go-to-market direction for Zoom’s government product offerings.  The ideal candidate has a blend of strategic mindset, technology expertise and government industry experience.  You understand the direction of government and can use this insight to shape Zoom’s government vision and future direction.  In this role, you will be part of a talented product and marketing team that is spearheading Zoom’s focus on vertical industry solutions including government.  The ability to work closely with sales, product development and other marketing groups to define comprehensive strategies, create compelling content and position Zoom as the technology partner of choice for government organizations worldwide will be key to this role’s success.

Responsibilities

You will:

• Be Zoom’s government industry subject matter expert helping to build and execute on the cross-functional go-to-market strategy to bring new government products, features and capabilities to market.

• Introduce new Zoom government products and validate industry-specific use cases that provide value and competitive differentiation for targeted customers and unique personas.

• Create key positioning and narratives to support government product launches and to drive ongoing government product awareness and adoption. 

• Work with product management and the government sales teams to identify government certifications, regulatory requirements and industry-specific needs globally. 

• Develop cross-platform government use cases/solutions and identify government partners for application development, integration and go-to-market.

• Contribute to pricing and naming strategies for Zoom government products.

• Fully understand the government market, segmentation, and opportunities globally.

• Create core government content (key messaging documents, videos, presentations, datasheets, white papers, demos and other assets) to increase awareness and interest. 

• Work closely with the sales enablement team to develop government-specific sales training strategies and plans.

• Partner with the integrated marketing and digital marketing teams on government content requirements for campaigns, websites, blogs, webinars, and other demand-gen vehicles.

• Participate in joint customer meetings and industry events to evangelize Zoom government solutions, identify customer requirements and support the sales team in achieving their revenue and growth targets.

Professional Skills

• You have excellent communications skills – written and verbal

• You’re great at aligning teams to achieve a common goal

• You’re a pro at building relationships in a matrix environment

• You’re accomplished at creating differentiated messaging and assets

• You balance strategic thinking with tactical execution

• You use quantifiable metrics to measure performance

• You think globally and consider international requirements 

Requirements

• Bachelor’s Degree / MBA (preferred)

• 10+ years of professional experience in product marketing roles focused on the government industry

• Working knowledge of video conferencing, phone, chat, contact center and other Zoom products 

• Solid understanding of government purchasing vehicles, grant programs, government contracts and government partnerships

• Knowledge of U.S. Government regulatory requirements (e.g., FedRAMP, StateRAMP, DOD IL4/5/6) and International Government regulatory requirements (e.g., ISMAP Japan, iRAP Australia,UK Cyber Essentials Plus)

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.