Paid Social Media Strategist, Workvivo

What you can expect

In this role, you will own, run, manage, and scale effective paid acquisition strategies to drive pipeline and revenue growth. This will involve research, campaign build-out, analysis, and optimisation of our paid social channels, including LinkedIn and Meta Ads. You will captivate people's attention with attractive and concise copy, helping them understand in an instant how Workvivo can benefit their company. This will involve collaboration with our sales team to identify opportunities and develop strategies to support company goals and objectives.

About the Team

Workvivo is an employee experience platform designed to amplify workplace culture and foster employee engagement, regardless of location. Committed to customer satisfaction, Workvivo focuses on enhancing employees' working lives across diverse industries globally. As part of Zoom, an intelligent collaboration platform, Workvivo aligns with Zoom's mission to prioritize people, enabling meaningful connections, modern collaboration, and driving innovation in businesses and individual interactions.

Responsibilities

• Owning, running, managing, and scaling effective paid acquisition strategies to drive pipeline and revenue growth (for B2B).
• Managing day-to-day performance across several media channels including, but not limited to, LinkedIn and Meta Ads.
• Managing the research, campaign build-out, analysis, and optimization of our paid social channels.
• Writing attractive and concise copy for adverts while working with our design team to create thumb-stopping creatives.
• Collaborating cross-functionally with the SDR and wider sales team to identify opportunities and develop strategies to support company goals and objectives.

What we're looking for

• 2+ years of ad operations experience (LinkedIn and Meta). Experience with other channels like Reddit, YouTube and TikTok is a bonus.
• Experience in B2B in-house or strong acumen working with B2B companies in an agency.
• Experience driving pipeline and revenue results through paid acquisition.
• Experience in developing captivating content ideas and messaging for use across performance channels.
• Understand there won't always be a “how to do your job” playbook waiting for you.
• Have written English fluency and has experience writing ad copy.
• Can give examples of times you've gone the extra mile to hit goals or targets.
• Have a real interest in social media, digital marketing, tech, and startups.

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.