Mobile Marketing Execution Specialist

Mobile Marketing Execution Specialist

What you can expect

The Mobile Marketing Execution Specialist is responsible for executing, optimizing, and analyzing mobile marketing campaigns to drive user acquisition, engagement, and retention. This role focuses on hands-on campaign setup, audience targeting, and creative testing across mobile channels, SMS, WhatsApp, Push notifications, and in-app messaging. The ideal candidate combines analytical skills with operational excellence and attention to detail. This role will also help support the launch of additional mobile channels in global markets. This role will also help support App Store & Google Play Store marketing optimizations

About the Team

The Online Marketing & Retention team is responsible for the launch, optimization, and expansion of multi-channel programs delivered throughout the online customer journey. These initiatives are designed to nurture, grow and retain customers over time. These programs focus on key stages of the customer journey including onboarding, product usage & adoption, new product awareness, platform re-engagement, upgrade/upsell, renewals, and winback.

What we’re looking for

• Hold a BA in Marketing, Business, Communications, or related field. With hands-on experience in mobile marketing launch and execution.

• Execute mobile marketing campaigns using platforms for App Store & Google Play Store optimization.

• Utilize MMPs (AppsFlyer, Adjust, Branch) and CRM tools (SF, Braze, Airship, Leanplum) for campaign management.

• Analyse data using Excel/Google Sheets; leverage Looker or Tableau for advanced insights.

• Manage projects with excellent organizational skills and meticulous attention to detail.

• Operate Salesforce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder, Automation Studio) for campaign execution.

• Apply Salesforce Data Extensions, AMPscript, and SQL queries for audience segmentation.

• Implement mobile message delivery best practices and ensure compliance with standards (TCPA, GDPR, CAN-SPAM).

• Navigate SKAdNetwork and mobile privacy frameworks (ATT, GDPR) effectively

• Track KPIs and campaign performance with an analytical mindset, including maintaining attention to detail, organizational excellence, and QA standards.

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.