Integrated Marketing Manager



Integrated Marketing Manager

  • R9251
  • Remote, United States
  • Marketing
  • Full time

Work Styles at Zoom

In most cases, you will have the opportunity to choose your preferred working location from the following options when you join Zoom: in-person, hybrid or remote. Visit this page for more information about Zoom's Workstyles.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinar.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

About the Team

As our newest Integrated Marketing Manager, you will be responsible for formulating and executing integrated marketing programs in support of platform solutions. Reporting to Zoom's Global Integrated Marketing Lead, you will partner cross-functionally to coordinate marketing communications and campaigns to generate engagement and new opportunities across relevant target audience segments.

About the Role

  • You'll source, plan, and execute marketing programs, primarily to support product awareness, engagement and demand generation targets

  • Partner with Product and Product Marketing business owners to identify objectives, craft strategy and project plans to deliver effective integrated marketing programs and customer experiences

  • Leverage data and insights to understand and identify target audience segments (i.e. decision makers, influencers, etc.), customizing marketing approach accordingly

  • Manage all aspects of program execution (planning, intake/scoping, production/activation, creative review process, measurement, optimization) working cross-department to coordinate tactics and achieve results, on-budget

  • Partner with Product Marketing and Content Team to develop messaging and marketing content for product awareness, education, expertise and demand generation

  • Create, source and distribute content where necessary, for example writing and managing customer communications, email nurtures, digital ads and social media campaigns to drive awareness, demand generation and product adoption

  • Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success and introduce new marketing channels

  • Analyze and evaluate programs and strategies to determine current and predict future performance and effectiveness

About You

  • BA/BS degree or equivalent work experience

  • 5+ years of experience running integrated marketing programs

  • Experience marketing within technology, communications preferred; B2B experience also

  • Experience and success working in a cross-functional organization, and with a global mindset

  • Experience in video or web conferencing in the cloud

  • Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize

  • Strong program/project management skills a must

  • Team player with strong strategic thinking and communication skills

  • Comfortable on video and presenting in webinars

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. 

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at

Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated.  Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

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Fraudulent Employment Offers

Zoom is aware of scams that involve fake Zoom job listings posted on third-party sites. Responding applicants are contacted primarily over email, InMail and/or chat applications by people impersonating Zoom employees. Eventually a fake offer letter is sent in exchange for personal identification information as part of a fake new-hire screening process.

Please be advised that these offers, communications and impersonations are illegitimate and fraudulent. All communication with Zoom employees come from a “” email address. Zoom job applicants complete an interview process including in-person (on Zoom) meetings and phone calls. Our process also requires you to create an account with our applicant tracking system, Workday.

Zoom will never ask for your personally identifying information during the interview process or ask you to pay money or purchase equipment. If you have received a message from Zoom that appears suspicious, please contact 


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