Product Manager - Marketing Data & Analytics

Product (PR)

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Product Manager - Marketing Data & Analytics

  • Remote, United States
  • Full time

Work Styles at Zoom

In most cases, you will have the opportunity to choose your preferred working location from the following options when you join Zoom: in-person, hybrid or remote. Visit this page for more information about Zoom's Workstyles.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

About the Team

Data volumes at Zoom are growing exponentially. Zoom's business relies heavily on these rich datasets to gain deep insights and to make data driven business decisions. These decisions improve product experience, customer happiness, enable innovation, drive operational excellence and growth to make Zoom the best in the frictionless collaboration area. To achieve this, we also need to ensure that we’re meeting the consent, privacy, and regulatory needs of hundreds of millions of users worldwide. If you are passionate about data and leading delivery of complex, highly cross-functional data product related initiatives, and looking to join a fun and fast-moving team, we’d love to meet you! 

The Marketing & Customer Success Vertical is looking for someone who can help connect the dots in order for us to quantify and analyze the entire customer journey from beginning to end (i.e., from Campaigns to Lead to Conversion). This will require building up our Customer 360 view via our Customer Data Platform (CDP) that is being developed. The overarching goal is seamless integration in order to capture & analyze customer or visitor behavior data and integrate that across Sales, Product, and Marketing pipelines to create a common view of the customer. As part of this we need to capture, collect, and rationalize customer touch points across all channels to create customer segments and profiles. The candidate will also need to lead the building of a marketing data platform that will be used to drive personalization & targeting on our marketing sites and within our products. We are also looking for someone to build the data product that will drive marketing automation across all channels, including integrating customer and product telemetry to enhance Customer 360 to drive upsell/cross-sell and retention marketing motions.

About the Role

  • Product Managers sit at the intersection of Data, Technology, and Business. Marketing PM will be responsible for creating a vision and formulating strategy for Marketing data products to enable business outcomes. A person in this role will define product capability and own backlogs (epics, stories) with justification for trade-offs and prioritization decisions and earn buy-in from stakeholders across multiple teams.

  • Provide regular two-way communication with senior management and internal customers regarding status, risks, mitigations, and change control.

  • Disrupt with positive and tangible business outcomes based on the latest industry trends, off-the-shelf solutions, subject matter expertise and thought leadership. Examples of outcomes include but are not limited to accurate measurement of Marketing ROI and curation of Customer 360 datasets, and will include the use of statistical analyses as well as predictive and ML modeling.

  • Ensure data products and capabilities are compliant with various local, state, and country specific data regulations.

About You

  • Product management experience taking large scale marketing data initiatives from vision to reality, working with large volumes & variety of data, cross functional technical/business teams, and systems.

  • Must have hands-on experience in analyzing Marketing data (campaigns, leads, attributions, customer life cycle data, etc.) 

  • Experience using, designing, and building data products to support Marketing platforms and tools (e.g., multi-channel campaign management/Customer Data Platform). Deep practical knowledge of industry standard Marketing metrics, KPIs, self-service reports or dashboards provided by open source / commercial platforms.

  • Has extensively used, integrated with, built data products on top of industry-standard marketing & customer journey platforms such as Gainsight, Pardot, Google Analytics, etc.

  • Experience designing and building Marketing data products – analytics / data platforms / data lake / warehouse / predictive solutions. 

  • Experience with Customer Success teams, platforms, and metrics are a bonus.

  • Good understanding of software development lifecycle process (SDLC) and Agile methodology for iterative delivery.

  • Master’s degree in a quantitative field.

  • Minimum 10+ years of total experience required. The experience needs to be both product management and data with a focus in Marketing:

    • 5+ years of technical hands-on experience in Marketing analytics as a data engineer, scientist, or analyst.

    • 5+ years in a Marketing product management role, preferably within a data group.

  • Familiarity with Python, SQL, structured/unstructured data, and datastores (Snowflake, Databricks, Redshift, MySQL, PostGresSQL, etc.).

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. 

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

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