Marketing Programs Specialist

What you can expect

As a Programs Specialist at Workvivo, you’ll be at the heart of building and scaling our marketing programs.
Working closely with the Marketing Programs Manager, you’ll help transform our initiatives into a must-have powerhouse that drives brand awareness and generates pipeline across every stage of the funnel. Expect to work creatively and strategically to develop strong relationships with key influencers, build a vibrant community around our brand, and lead virtual events that spark engagement. If you're passionate about making an impact, growing a brand, and delivering results, this role is for you.

About the Team

Workvivo is a rapidly growing company with a highly innovative and forward-thinking culture. We provide exciting opportunities for individuals to make a tangible impact and offer recognition, career growth, and ownership in a fast-moving environment.

Responsibilities

• Developing and managing relationships with key industry influencers, thought leaders, and brand advocates.

• Supporting the execution of virtual event strategies to attract and engage audiences at scale.

• Crafting collaborative campaigns with influencers to drive brand awareness and establish Workvivo as a leading brand.

• Creating and executing campaigns that connect with our audience, positioning Workvivo as the go-to brand in employee engagement and internal comms.

• Tracking, analyzing, and optimizing programs for engagement, awareness, and lead generation.

• Measuring the impact of programs to ensure every initiative drives measurable outcomes.

What we’re looking for

• Demonstrate extensive knowledge and experience in marketing programs, including influencer management, community cultivation, virtual event coordination, and social media oversight in the B2B SaaS industry.

• Be capable of building impactful programs from 0 → 100 and have a creative mindset.

• Be skilled in building relationships with influencers and crafting unique experiences that engage audiences

• Be execution-focused with the ability to understand the creation and running of events, as well as post-event strategies. Collaborate closely with content & creative teams and social agencies to align influencer and event strategies with broader brand goals.

• Support the build of the marketing programs function to become a high-impact engine that helps achieve strategic goals.

• Possess experience or familiarity with HubSpot to track program performance

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.