Brand Activation Lead

Marketing (MK)


Brand Activation Lead

  • R10635
  • Remote, United States
  • Remote, New Jersey, United States
  • Marketing (MK)
  • Full time

Work Styles at Zoom

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About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

The Role 

In the role of Brand Activation Lead you will be a key leader on the Brand Marketing team. You will be responsible for developing strategic plans that drive top of funnel brand metrics and core business KPIs. You will provide the vision and oversee the execution of brand measurement plans, media planning & buying, campaign advertising and brand architecture. You will manage a dynamic team crafting how our brand comes to life for customers globally and work cross-functionally with a variety of teams including Product, Design, Field Marketing and Comms. 


- Develop a vision & strategy for activating our brand to grow perception of Zoom

- Create a robust brand measurement structure, partner with internal and external parties to build the infrastructure and share key brand insights with senior stakeholders to inform business strategy 

- Partner with Creative & Product Marketing on expanding our brand architecture to integrate new products, programs and features and adapt to changing market conditions

- Grow our media planning and buying practice through the development of enhanced processes, onboarding new partners, creation of best practices and partnership with field marketing to activate in priority global markets

- Source best in class agency partners, develop creative platforms, secure senior leadership alignment and manage the development of multi channel creative assets

- Set scalable processes and systems so Brand Marketing can continue to deliver impact globally

- Empower and coach a dynamic team delivering on business objectives and career growth


- BS / BA

- 10+ years of experience in marketing technology brands & products

- Experience developing media strategies inclusive of media mix modeling, multichannel media plans across global markets, impact measurement and optimization

- Track record of partnering with product teams to build in-product integrations (in-app, notifications, messaging etc) that grow product usage & brand perception

- In depth analytical skills. Experience developing measurement plans including brand tracking and causal impact studies

- Significant experience developing creative concepts and a history of past successful campaign work that has delivered impactful results

- A track record of building brand identities &  guidelines in partnership with creative & comms teams 

- Strong analysis & prioritizations skills. Able to assess and and prioritize projects that will deliver significant impact

- Hands-on strategic leader willing to lead by doing

- Ability to communicate well at senior levels  of an organization via presentation, written, and spoken channels 

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. 

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

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Fraudulent Employment Offers

Zoom is aware of scams that involve fake Zoom job listings posted on third-party sites. Responding applicants are contacted primarily over email, InMail and/or chat applications by people impersonating Zoom employees. Eventually a fake offer letter is sent in exchange for personal identification information as part of a fake new-hire screening process.

Please be advised that these offers, communications and impersonations are illegitimate and fraudulent. All communication with Zoom employees come from a “” email address. Zoom job applicants complete an interview process including in-person (on Zoom) meetings and phone calls. Our process also requires you to create an account with our applicant tracking system, Workday.

Zoom will never ask for your personally identifying information during the interview process or ask you to pay money or purchase equipment. If you have received a message from Zoom that appears suspicious, please contact 


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