Account-Based Marketing Program Manager

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About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinar.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

About the Role

Zoom is growing rapidly throughout North America and building out strategic account Field Marketing best practices in the region. This role will be responsible for developing and running campaigns and programs to generate quality leads, move prospects through the sales cycle, build deeper customer relationships, and grow customer usage. The right candidate will have a combination of creativity and analytical skills, and an entrepreneurial spirit.

Responsibilities

• Build out the strategy and marketing programs to support priority outcomes in strategic account segments using an account-based approach. Key outcomes can include greenfield demand, account nurture, and account expansion. 

• Anchor the account-based approach around an audience or vertical using 1:1, 1:few, or industry-specific engagement programs.

• Build scalable, repeatable marketing programs that have broad but targeted reach.

• Work cross-functionally to develop a messaging and positioning strategy for the audience or vertical.

• Create C-level relationships within strategic accounts through impactful content, programs, and events. 

• Work collaboratively with regional sales leaders to develop and implement marketing plans that support sales goals in this segment. Measure progress to goals.

• Collaborate with cross-functional teams across regions to share best practices and identify repeatable assets and programs.

• Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership.

Requirements

• 8+ years marketing experience, preferably in the B2B software industry 

• Comfortable interacting with the C-Suite with the right level of professional presence

• Strong project management skills and proven ability to collaborate effectively with, and contribute to cross-functional global teams

• Exceptional stakeholder management skills

• Proven knowledge of lead flow process and sales and marketing automation tools, such as SFDC.

• Ability to communicate effectively at all levels of an organization via presentation, written, and spoken channels

• Not afraid to try new things – driven to constantly improve results.

• Ability to manage time and juggle multiple priorities to execute high-quality deliverables

• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment

• Bachelor’s degree required

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. 

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at careers@zoom.us.

Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated.  Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

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